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Cancer screening pilot project goes live

 

The West Essex CCG Cancer team’s pilot project to improve cancer prevention and early diagnosis by an increasing the uptake of screening is now live. 

 

Starting with cervical screening, the team will test two strategies: 

 

The first evaluates the effectiveness of direct telephone contact.  Patients who have failed to book their screening appointment after receiving invite letters are telephoned.  In addition to offering a direct booking service, the information recorded from these calls will be used to gain a clearer understanding of the key barriers preventing uptake. 

 

The second measures the impact of a dedicated advertising strategy.  Launched on the 17th May the campaign will run throughout June.  A multi-channel campaign using radio, social media, digital and bus posters, it targets young women living in Harlow.

 

As well as this initial campaign, the team has developed a new patient facing microsite, My Health Essex, as well as two new social media channels on Facebook and Instagram.

 

The current purpose of the site is to provide further details on the campaign and cervical screening, as well as local information on key services and support in west Essex.

 

We’ll continue to develop these new digital platforms.  It’s hoped that we can grow an engaged community through our website and social channels to leverage for future key health initiatives.

 

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With any new communications, we very much value your feedback and encourage you to contact Iolanda our Cancer Campaign Manager, with any suggestions or comments.

Last updated 10 May 2021